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everybody tells you how great it is. NOBODY tells you how hard it is. So, I'm here to say it's as hard as it is great.
As a Creative Director and Copywriter with over 20 years experience, including working on brands like VW, ESPN and Subway, I can't emphasize enough the importance of simplicity. Whether it's a newspaper ad, TV commercial or website, have single point you want to get across. Too many times I see clients trying to put everything "and the kitchen sink" into a piece of communicati... read more »